Free Public Relations Invoice Template & Generator

Invoice clients for PR retainers, launches, media outreach, writing, monitoring, events, and approved outside costs.

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PR retainers and campaign work

State the client, campaign or account, covered month, included services, and retainer. Separate a launch, crisis sprint, media training, writing, event support, or approved overage when it falls outside the recurring scope. Do not describe media placements as guaranteed deliverables unless the agreement does.

Outside costs and approvals

Wire services, monitoring, travel, creators, event vendors, printing, and distribution can be pass-through expenses. Identify each category and apply only the agreed markup. Reference the client approval for substantial outside costs and keep media spend separate from agency fees.

How to make a public relations invoice in 7 steps

  1. Open the invoice with the fields already set up

    Start from this page so the invoice loads with line items and wording used for public relations work. Creating and previewing needs no account.

  2. Add your details and the client

    Enter your business name, address and contact details, then the client name and billing address exactly as they should appear on the record.

  3. Give the invoice a number and dates

    Use a unique invoice number in one unbroken run, then set the issue date and the due date so the payment term is unambiguous.

  4. Replace the sample lines with the work you did

    Swap the example lines for the real job. Describe each item plainly enough that the client recognises it without calling you. The starting lines here open with monthly pr retainer.

  5. Check the totals and any tax

    Totals calculate as you type. Confirm the quantities, rates and any tax line against your own records, since sales tax rules and what is taxable differ by jurisdiction.

  6. State how and when to pay

    Add the payment terms, the methods you accept and any late fee your agreement allows, so the client has no reason to wait for clarification.

  7. Preview, then download the PDF

    Read the finished invoice before you send it. Preview is free; a PDF download costs $4.99, or is included with Unlimited.

Frequently asked questions

How should a PR agency invoice a retainer?

Use one line for the covered month and retainer scope, then add approved campaign projects, overages, and outside costs separately.

Should media monitoring be separate?

Yes when it is a pass-through subscription or an extra service. State the covered period and whether any agreed markup applies.